You Know Social Media Is Important Today . . .
Problem: Who Has The Time To Go Post On Facebook, Twitter, or Linkedin Every Day?
Social Media Done-For-You!
The Power And Influence Of Social Media . . .
A few days ago, Facebook CEO and founder Mark Zuckerberg released the company’s earnings for the first quarter of 2015. Beyond the dollar signs, he emphasized how the social media behemoth continues to grow. The numbers are staggering: 1.44 billion users, 45 billion messages sent daily, 4 billion views daily and 2 million advertisers. These are jaw-dropping figures which only prove how much social media have changed our lives.
We have seen a number of social media sites come and go over the past decade. These sites have made it possible to connect with virtually anyone in the world. Facebook, Twitter, Tumblr, LinkedIn and YouTube are just some of the most popular sites which enable us to share our thoughts, ideas and experiences to the online community. Indeed, it is hard to imagine a world without these sites.
Social media can be utilized to improve both your personal and professional life. For personal use, social networking sites make is so easy and simple to keep in touch with friends, chat with them and even share pictures and videos. Twitter, for instance, is a popular avenue to meet new people. There’s a good chance that there’s a Twitter meet-up in your area. This micro-blogging platform has also popularized the hashtag, allowing everyone to see and stay updated about the latest trends in different parts of the globe.
For businesses, the biggest draw of social media is that they have enormous reach. Just look at the number of Facebook users again and you’ll be reminded of how huge these sites are. It only makes sense for businesses to make use of these online channels to reach their target audience. Social media sites also know this, and they made it easier for businesses to achieve their goals by implementing highly effective advertising systems.
Usually, these systems involve a business setting up an ad campaign. The marketer can choose the kind of audience to which the ad will be shown. This ensures that the ad will reach the target market, increasing the chance of generating new leads. Social media advertising has been one of the most effective forms of online marketing, thanks to the relatively cheap packages, wide customer reach and good ROI.
Every business should make an effort to establish an online presence. Most internet users will look for information online prior to purchasing a product or availing of a service. They may also use the in-house search engines of social media sites to reach your business. This is the reason why social media is one of the best places to interact with your customers.
Today’s “Word Of Mouth” For A Local Business
By actively posting in social media and addressing any needs of your customers, you build up a solid reputation and create a lasting relationship with you them. On the contrary, ignoring them might be viewed as a sign of un-professionalism, something every business would want to avoid. There is simply no excuse for any business to ignore the power and reach of social media. Marketing in these sites must be incorporated in any business marketing plan.
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